济南有哪些保安公司
新闻中心
News
公司新闻
行业资讯
常见问题
公司公告
安保公司市场营销工作你要看中什么?
来源:http://www.zhongtebao.net  点击次数:609    发布时间:2018-02-05
安保安防公司固然需要实干苦干、专注专业,而市场营销工作也至关重要。安保市场拓展、销售推广工作看似千头万绪、纷繁复杂、压力山大、到处奔波,但实际上,如果把工作内容细细分解一下,无非就是几件事,把这几件事规划好,落实做好,市场营销真的可以既轻松又充实。其核心工作你看中什么呢?
While security and security companies need to work hard and focus on their specialties, marketing is also critical. The security market development, sales promotion seems complicated, a multitude of things, Alexander, everywhere, but in fact, if the content of the work carefully decomposed, is nothing more than a few things, these things do good planning, implementation, marketing can really relaxed and full. What do you think about its core work?
一、创造业绩
First, create performance
没有业绩的安保公司肯定底气不硬,没有业绩的安保公司管理层纵有凌云之志,也难免英雄气短。说得天花乱坠、包装得再花哨,公司的实力和效益最后还是体现在业绩上。不管黑猫、白猫,能抓到老鼠就是好猫!不管是通过百度关键词搜索还是依托商会,只有获得业绩,就是成功!如果不能创造出业绩,没能实现业绩稳定增长,那么一切都是空谈,没有比创造业绩更本份的事了。这是最基本的目标,也是安保公司持续发展的基础。

There is no performance security company certainly emboldened hard, the security management of the company's performance has no longitudinal ambition is a good man caught in difficult circumstances.  Say again, as if it were raining flowers packaging fancy, the strength and efficiency of the company finally reflected in the performance.  Whether black or white, as long as it catches mice! Whether it is through the Baidu keyword search or the support of the chamber of Commerce, only to achieve performance, is the success! If you can not create performance, failed to achieve steady growth in performance, so everything is empty, no more than this thing to create performance. This is the basic goal and the foundation for the sustainable development of the security company.

二、建设团队
Two. Construction team
安保公司要想有业绩,必须有强悍的管理团队和市场营销团队。一个人唱独角戏,躬亲示范、亲力亲为在公司初创期倒还可以,以身作则,发展一段时间,如果团队还是那么几个人,分工不够明确,执行力不够,这时公司就应该重新审视了。要想让公司业绩实现突破、销售额不断提高,必须有一个可靠的团队和得力的营销人员。
In order to achieve performance, the security company must have a strong management team and a marketing team. A monodrama, hands-on demonstration and hands-on in company start-up but also can lead the development of a period of time, if the team is so few people, not a clear division of labor, the execution is not enough, then the company should re-examine. In order to make the company's performance breakthrough and increase sales, we must have a reliable team and effective marketing staff.
三、锤炼队伍
Three, temper the team
建设好安保团队,没有领头羊是不行的。安保公司里永远是员工看领导如何做,领导学老板如何做,靠的是言传身教。要想出骨干和精英,老板必须有发现人才的能力和工匠之心,通过多种途径招贤纳士,对新人进行发掘并精雕细琢、培养、考察,优胜劣汰。有为才能有位,骨干和精英越多,公司越稳定,销售业绩就不用发愁了,会形成良性循环。
It is not possible to build a good security team without leading the head sheep. The security company is always leading employees to see how to do, how to do the boss leadership, rely on the words and deeds. To come up with the backbone and the elite, the boss must have the capabilities of discovering talents and craftsmen of the heart, through a variety of ways to excavate new careers, and crafted, training, inspection, survival of the fittest. In order to have a position, the more the backbone and the elite, the more stable the company, the sales performance will not worry, will form a virtuous cycle.

中特保国际安保股份有限公司版权所有    全国统一服务热线:400-160-6677