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保安职业形象与保安业发展之间的关联
来源:http://www.zhongtebao.net  点击次数:532    发布时间:2018-05-18

    职业形象包含得体的修饰、着装与举止仪态等方面,我们看人基本都是先看形象,所以形象异常重要。但是保安职业形象与保安业发展之间的是怎样产生联系的呢?
    Professional image includes appropriate dressing, dressing and manners. We see that people basically look at the image first, so the image is very important. But how is the relationship between the professional image of security and the development of security industry?
    形象是行业实力的反映,形象源于实力,形象作为一种“软实力”,是一种隐性资源,隐藏于行业实力的诸要素之中。公众对一个企业的认识,主要是通过企业的产品或者品牌来实现的,依靠对产品的印象和评价来衡量企业实力。在公众看来,有优良质量、良好形象、并且能充分满足消费者各种需要的产品或品牌,其企业的实力必然强大,从这个角度分析,当保安行业能提供“招牌”安全产品,保安服务公司具备良好社会声誉时,无疑可以证明保安行业的强大、保安服务公司服务的优质。因此,形象也成为行业的一种资产。


    The image is the reflection of the strength of the industry, the image originates from the strength. As a kind of "soft power", the image is a kind of recessive resources, which is hidden in the various elements of the strength of the industry. The public's understanding of an enterprise is mainly achieved through the product or brand of an enterprise, and its strength depends on the impression and evaluation of the product. In the public view, the enterprise has a strong strength with good quality, good image and full satisfaction of all the needs of the consumer. From this point of view, when the security industry can provide "signboard" safety products and the security service company has a good social reputation, it can no doubt prove the security bank. Industry is strong, security service company's service quality. Therefore, the image also becomes a kind of asset in the industry.
    保安业的繁荣能促进保安职业声望的提升。保安业得到长足发展,薪酬待遇、职业保障进一步完善,这些势必将吸引优秀人才进入,给保安队伍带来新鲜的血液,保安人才将朝着高素质、高学历的方向发展,也将改变公众对保安低素质的看法。其次,保安职业形象作为保安行业人力资源情况的映像,它的提升能反映保安行业或者组织的微观情况,为整个行业或组织的经营目标的实现、整体社会地位的提升奠定基础。保安职业在社会中的美誉度高、认同感高,保安人员结构合理、学历水平高,必将会对保安业整体发展起到促进作用。
    The prosperity of security industry can promote the promotion of security professional prestige. The security industry has made great progress. The salary and occupational security will be further improved. These will attract the excellent talents to enter, bring fresh blood to the security team. The security personnel will develop towards high quality and high education, and will also change the public opinion on the low quality of security. Secondly, as the image of the human resources in the security industry, the promotion of security professional image can reflect the microcosmic situation of the security industry or organization, and lay the foundation for the realization of the business objectives of the whole industry or organization and the promotion of the overall social status. Security profession has high reputation, high sense of identity, reasonable structure of security personnel and high level of education, which will certainly promote the development of security industry as a whole.


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